Derived from the Five Percent Nation, 'Mother Earth' is what we called our grandmother. Mother Earth means 'the essence of all things in existence,' and our grandmother embodied that essence in every role she played: as a mother, sister, friend, caretaker, and, of course, as our grandmother. While 'For Mother Earth' is a tribute to her, it is also an unfinished story—one that anyone can relate to. Your 'Mother Earth' might be your own grandmother, or perhaps your mother, father, best friend, pet; the list goes on. More than just a brand, For: Mother Earth represents our deep connectivity to the sentiment of Mother Earth as well as our desire to share and relate our story with everyone.